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IE Business School Japanese Alumni Chapter | Master in Market Research & Consumer Behavior
24496
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Master in Market Research & Consumer Behavior

Master in Market Research & Consumer Behavior

Program Structure

  • Visual Communication
  • Strategic Marketing and Branding
  • Well-being in Practice
  • Storytelling and Public Speaking
  • Social Media Marketing
  • Project Management
  • Customer Experience
  • Finance for Marketeers and Communicators
  • Diversity, Equity and Inclusion
  • Entrpreneurship
  • Consumer Behavior and Insights
  • Negotiation Skills
  • Managing High Performance Teams
  • Cross-Cultural Communication
  • Business Development and Sales

  • Introduction To Statistics
  • Market Research Panels
  • Qualitative Research
  • Quantitative Research – Surveys
  • Understanding Consumer Behavior I

  • Advanced Survey Tools
  • Digital Marketing
  • Handling And Preparation of Datasets
  • Introduction To Big Data for Research
  • Marketing Products & Brands
  • Observational Methods
  • Product Launch Simulator
  • Understanding Consumer Behavior II
  • Web Mining & Social Media Listening

Courses
  • Ethnography And Cultural Marketing
  • Market Intelligence
  • Neuromarketing
  • Quantitative Tools for Data Analysis
  • Understanding Consumer Behavior III
  • Advanced Big Data
  • Consumer Decision Making
  • Customer Analytics
  • Influence And Persuasion
Electives Paths
  • Data Analytics path
  • Consumer Behavior path

Category

Other Masters