Search:
IE Business School Japanese Alumni Chapter | Master in Strategic Marketing & Communication
24500
portfolio_page-template-default,single,single-portfolio_page,postid-24500,edgt-core-1.3,ajax_fade,page_not_loaded,,hudson child-child-ver-1.0.1,hudson-ver-3.4, vertical_menu_with_scroll,smooth_scroll,side_menu_slide_from_right,blog_installed,wpb-js-composer js-comp-ver-7.6,vc_responsive

Master in Strategic Marketing & Communication

Master in Strategic Marketing & Communication

Program Structure

  • Globalization, Business & Media
  • Business Strategy
  • Building a Strategic Marketing and Communication Plan
  • Team Management
  • Reputation Management
  • Digital Transformation for Marketeers and Communicators
  • Digital Strategy
  • Market Research Panels
  • Qualitative Research
  • Quantitative Research – Surveys
  • Understanding Consumer Behavior I

  • Storytelling for brands
  • Sustainability in Marketing and Communication
  • Branded Content
  • Integrated Marketing Communication
  • Research Methods in Communication & Marketing
  • Marketing and communication new technologies
  • Communication Planning, Measuring Intangibles and KPIs
  • Behavioral science for Marketing
  • Customer Experience
  • Paid Media
  • Owned and earned media
  • Data Visualization
  • Communication & Brand Consulting

  • Internal Communications & Change Management
  • Media Relations & Media Training
  • Strategic sponsorships and partnerships
  • Non-Market Strategy and Public Affairs
  • Ethics & Corporate Governance
  • Issues, Crises & Stakeholder Management
  • Data strategy & Data analytics
  • Performance-based Marketing and Communication
  • Events & PR planning

Category

Other Masters